HOUSE OF WAX

The House of Wax Project

I attended a showing of a family film series at the Fabulous Fox Theatre in Atlanta, Georgia. I was excited by how many people were in this 4000 seat facility enthusiastically viewing the selected films.

Then it struck me. How about combining a hologram show exhibit with a showing of the original 3D House of Wax movie!

Now what? There needed to be a silver screen. The Fox said they would not be purchasing one but if I wanted to paint theirs I could and then keep it afterwards. I hired people from the midwest to come down and paint the screen. They did and when the show was over and we attempted to roll up the very heavy screen it tore apart. YIKES! Seeing the success of this 3D presentation the Fox management immediately purchased a brand new silver screen instead of a simple replacement that was already in the works. Oh if only they had seen the light a bit earlier!

I produced a 10 second TV spot showing a fellow plucking out a movie audience member and bringing them through the screen. The announcer simply said, "Halloween, Holograms and House of Wax at The Fox".

Along with radio and newspaper ads and 10,000 bookmarks the campaign was very effective. We had around 10,000 people there during the three day run. Vincent Price reportedly expressed his disappointment that he was not there. That was my main frustration also but I had no realistic expectation that this event would be so well attended.

Three days to go and with my finances exhausted I was informed that I would need a one milliion dollar liability policy which was going to cost me around $5000.

No problem, said the Fox management, "We can take over the project.". THAT just wasn't acceptable to me. After all the work that went into this I needed to pull this off and luckily the show went on as scheduled by McMahon Productions. A couple of Acts cancelled allowing me to have a three day run. One of them was Santana. I also had the pleasure of meeting Alex Cooley who produced The Rolling Stones shows in Atlanta.

Here is a bit of nostalgia surrounding this event.